dire: Brita | The Alive Home

+1 300 visitors

22 Influencers

1 XXL dinner

15 workshops led by influencers

We created The Alive Home: an ephemeral place open to the public for two days, designed to experience hydration differently. Not a showroom, not a classic pop-up — a space designed to slow down, experiment, and rediscover Brita through the senses.

Our strategy combined physical experience and influence power: 22 creators mobilized, 15 workshops led by influencers, an XXL dinner, and a mascot that went viral.

How to embody a global rebranding in France and reconnect consumers with a brand they all know but no longer consider — by making it desirable again?

Our strategy combined physical experience and influence power: 22 creators mobilized, 15 workshops led by influencers, an XXL dinner, and a mascot that went viral.

The French edition of a format we made essential.

22 influencers
1 XXL dinner
15 workshops led by influencers
2.2M organic views
1 essential mascot

Bronze Award for Best Activation at the Grand Prix de l'Influence 2025